How is this a scam? If people are stupid enough to donate, they deserve what they get. I'm not usually one to go quoting proverbs, but this one seems apt...
"A fool and his money are soon parted".
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I used to be with it, but then they changed what "it" was. Now what I'm with isn't it, and what's it seems weird and scary to me, and it'll happen to you, too.