I just think it's all too little too late. It's all available for FREE if you want it. They're closing the barn doors after the horses already ran loose. No matter what new technology comes down the pike, if folks can get it for free, they will.
Here's an interesting article about AT&T limiting bandwidth usage. Granted, it's a comedy website and the article is done with humor, but the general idea is there. Among other things, it mentions that if you limit bandwidth usage, it could, in theory, force more people to turn away from their computers and seek out the actual item, be it music, books or movies in order to save bandwidth.
http://www.cracked.com/blog/the-secretly-horrifying-implications-atts-bandwidth-caps/
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I used to be with it, but then they changed what "it" was. Now what I'm with isn't it, and what's it seems weird and scary to me, and it'll happen to you, too.